Carrier v. Google, coyote v. roadrunner
Sunday, February 26th, 2006
At the heart of the war of words between wireline carriers like AT&T et al. and Web businesses like Google is the carriers’ saber rattling about “tiered services.” The carriers are threatening to offer services that sense different traffic types, charging more for zippy video and good quality voice than pokey email and Web traffic.
This one of the oldest recurring debates in networking. I can hear the annoying “beep beep” of roadrunner as wylie e. coyote fires up another defective Acme rocket sled. An unnatural act — but highly amusing, nonetheless.
Here’s how it goes. If bandwidth is so dear, wouldn’t it be better to prioritize traffic with different classes of service (CoS) to ensure quality of service (QoS)? In other words, wouldn’t everybody be happier if the current pipes were carved up into high-speed, mid-speed, and low-speed lanes? Wouldn’t users be guaranteed better service and couldn’t the service providers make more money? Even the terminology is so old it gives me a headache.
Guess what? The answer is always, “no.” And the answer will be “no” again this time, too. Why? Because:
- Simpler has always been cheaper. The complexity of inspecting and classifying every data packet always leads to more expensive and potentially quirky equipment. Equipment that provides a faster, dumber pipe has always been easier and — therefore — cheaper to build. When that rule of thumb changes, send me an alert. Until then, QoS with all of its angels dancing on the head of a pin will continue to be a cruel joke repeatedly played on unwitting engineers.
- Competition rules. If collusion was legal and competition did not exist, the big boys would get their way. That’s not happening. Someone in the pack will always break rank and offer the consumers of bandwidth what they want — throttle-wide-open pipes for less.
- A filled pipe is a happy pipe. Carving out reserved bandwidth is usually a dream that leads to less money. By definition, carving out a high speed lane means the highway overall will not be filled to capacity — especially when you commit to delivering it end-to-end. Wide open bandwidth is much easier to run at capacity and therefore more cost efficient.
Equipment vendors will definitely make money selling a new class of gear with QoS features for tiered carrier services. Why? Because the customer (the carrier) is always right. But in the end it will be like selling picks and shovels to hopeful gold miners — a good thing until the miners discover there ain’t no gold in them thar hills.
Directory Tags: | Internet,| Wireline, | QoS, |Google, | AT&T |
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