Might Mouse might need a rescue
Monday, June 18th, 2007
I’ve mentioned Truphone in the past as a mobile VoIP by-pass pioneer and declared “advantage Truphone” for the moment. In fact, I said, “what’s a poor poor Euro-cellular operator to do? Not much.” Wrong. Of course, I was being facecious, but now the tables are turned.
T-Mobile has decided to significantly raise the temperature in the Truphone kitchen. Om Malik and Jesse Kopelman write about T-Mobile not allowing connections to the VoIP startup.
Now it’s a case of “what’s a poor little startup do do?”
Here is an idea for Truphone CEO, James Tagg. Drop the whole by-pass strategy and use Truphone’s established infrastructure to deliver a different media service. I dunno, why not offer a photo sharing system with music and voice over add-ons using the SIP protocol?
Truphone has proven that their infrastructure works and they have absolutely cracked the nut on how to install third party apps in a hostile handset environment. Why not use that expertise for something that won’t send the incumbents into a frenzy of revenge?
Full disclosure: No position in T-Mobile or Truphone at time of writing.
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