Google, is wireless just a hobby?
Friday, August 24th, 2007
Having lots of money changes your behavior. It doesn’t matter whether you are an individual or a large company. Look at Microsoft. It has hobbies — endeavors outside of its core businesses which it finds amusing, but don’t really matter — like MSN and MSNBC. Now Google is interested in wireless and has made cryptic comments recently regarding participation in the upcoming FCC auction for 700 MHz wireless spectrum. Is this just a hobby, and is Google behaving like every other overfed rich guy on the planet? Or is the company really willing to step up and change the way mobile networks are constructed, operated, and paid for?
Personally, I think Google should pony up with the money and build a network. It will be the first time it has ever had to deal with ugly nuts and bolts of supporting a real network and cope with the holy terror of customer satisfaction. Maybe Google can change the business, but it needs to do something other than sniping from the sidelines to find out.
Full disclosure: No position in Microsoft or Google at time of writing.
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