Google: It’s good to be king
In the world of perception management, it does not get any better than this. For months before Google’s entry into the wireless world, blogs were buzzing with speculation over the secret creation of a Linux-based gPhone. But the real coup de grace was the coverage by the Wall Street Journal and the New York Times during the week prior, on the day of the announcement, and on the day after the announcement. Getting that kind of business ink can only be described as a demonstration of pure market power, the likes of which rivals Intel’s paid-for Centrino nonsense of a few years ago and Apple’s recent iPhone launch.
But I have to admit that Google’s push into the world of mobile handsets means nothing but goodness for the business. Google is not going to stem the melting of the ice shelf in Greenland, but it will change the course of the wireless service provider industry.
The drug that we are all hooked on – the mobile phone – will be altered to bring on more Internet applications and yield an even bigger dependency…Hopefully, mobile operators will see that.
Full disclosure: No position in Intel, Apple, or Google at time of writing.
Directory Tags: | Wireless | Apple | Google | 3G | Linux | 700 MHz |SEC |Mobile |